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Why integrate E.commerce with an ERP system?

The COVID-19-caused quarantine raised a wave of an unprecedented number of retail businesses to start E.commerce. Hence, to avoid stagnation, the businesses made quick decisions without spending too much time thinking about the various integrations. Unfortunately, quite quickly both the retailers and the customers experienced serious inconvenience due to non-integrated e-shop with the enterprise resource planning (ERP) systems. 

So, why is it necessary to integrate the E.commerce and ERP?

Probably, many of us have encountered a situation: you order a product online, and then you get the notification that your order is  “out of stock”.  Or, after picking up a shopping cart for dinner online and receiving a courier, you encounter that they haven’t delivered the main ingredient. Such cases and alike show that there is a gap between the ERP systems and the e-shop. To be more precise, it is an outcome of a non-coordinated activity between the trading platform and the ERP system. In conclusion, you get a disappointed customer. This step-by-step reduces the customer’s confidence in the seller. So, there is a high chance that this buyer will make the next purchase with your competitor, not you.

Moreover, such incoherence between the ERP system and the E.commerce platform is harmful internally. This can lead to a loss of effectiveness and excessive work. Even more, your e-sales agents waste time looking for the items that simply aren’t in stock at the time. To add, the accountant has to process a refund on the goods that your customers weren’t able to buy.

How does it work?

The ERP system displays the exact quantities of goods in stock – both in the e-shop and warehouse. In addition, you can see exactly how many items there are, and when the new ones arrive or are produced. One more thing is that the product lists in the hectically-created autonomous e-shops do not necessarily mirror the actual balance of the stock quantity in your ERP system. Hence, the accuracy of this list highly depends on the professional who manually transfers the data from one system to another. Not so surprisingly, even experienced professionals often make mistakes in this process.

Integration is the solution

Fortunately, you can easily avoid all these problems mentioned above. Simply link your ERP system and the E.commerce platform to share the data. This way, customers shall never order out-of-stock items or will be informed on the expected stock update. Moreover, the IT administrators will not make mistakes by manually transferring data from one system to another. And the accounting staff will save time – no more burden with refunds.

GO-ERP is an experienced Microsoft Dynamics 365 ERP partner. Contact us, and we will take care of the integration of your e-shop with your currently used Dynamics 365 ERP system.

Still haven’t decided on an E.commerce platform? Are you using another ERP system? Get in touch – we will advise you, help, or point you in the right direction.

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