{"id":10271,"date":"2021-12-06T11:06:18","date_gmt":"2021-12-06T11:06:18","guid":{"rendered":"https:\/\/www.go-erp.eu\/2021\/12\/06\/kaip-verslo-analitika-gali-padeti-mazmenininkams\/"},"modified":"2026-05-10T21:54:25","modified_gmt":"2026-05-10T18:54:25","slug":"mazmenine-prekyba-ir-power-bi","status":"publish","type":"post","link":"https:\/\/go-erp.eu\/lt\/mazmenine-prekyba-ir-power-bi\/","title":{"rendered":"Kaip verslo analitika gali pad\u0117ti ma\u017emenininkams?"},"content":{"rendered":"

Klientas visada teisus. Tai pirmoji ma\u017emenin\u0117s prekybos taisykl\u0117, tiesa? Ta\u010diau kaip \u017einoti ko nori j\u016bs\u0173 klientas, dar prie\u0161 jam apie tai pagalvojus? Juk klient\u0173 ir rinkos poreikiai bei tendencijos nuolat kinta. Negana to, prekyboje yra begale kit\u0173 sri\u010di\u0173, kurios reikalauja nuolatin\u0117s kontrol\u0117s ir analiz\u0117s: klient\u0173 pasitenkinimas, prekybinio ploto efektyvumas, gr\u0105\u017einimo politika, atsarg\u0173 valdymas, rinkodaros efektyvumas…<\/strong><\/h3>\n

Ma\u017emenin\u0117je prekyboje tinkami duomenys tinkamu laiku padeda priimti pagr\u012fstus ir efektyvius sprendimus. Deja, \u0161i\u0173 duomen\u0173 derinimas, analiz\u0117 ir atvaizdavimas gali atrodyti tarsi ne\u012fmanoma u\u017eduotis norint gauti ai\u0161k\u0173 vaizd\u0105 apie tai, kas i\u0161 ties\u0173 vyksta. Efektyvios verslo analitikos d\u0117ka tai padaryti tampa lengviau<\/p>\n

Savaime suprantama, J\u016bs, kaip verslo savininkas, norite pasiekti didesnius pardavimus, suma\u017einti veiklos ir klient\u0173 pritraukimo i\u0161laidas bei aptarnauti klientus pagal auk\u0161\u010diausius kokyb\u0117s reikalavimus. Taigi, Power BI verslo analitika leid\u017eia ne tik steb\u0117ti skirting\u0173 proces\u0173 efektyvum\u0105, bet ir kurti tikslesnes prognozes bei sud\u0117tingus daugiama\u010dius modelius, optimizuoti atsargas, kurti lojalumo ir paklausos skatinimo programas. Itin patogu tai, kad su Power BI duomenys ai\u0161kiai i\u0161d\u0117styti ir pateikiami lengvai suprantamoje panel\u0117je (angl. \u201edashboard\u201c). Naudojantis itin efektyvia, dirbtinio intelekto pagrindu sukurta interaktyvi\u0105ja panele, analizuokite duomenis i\u0161 begal\u0117s skirting\u0173 \u0161altini\u0173 viename lange.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\"Power\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Power BI prekybos efektyvumo panel\u0117. \u0160altinis: Microsoft Docs portal<\/a>.<\/em><\/p>\n

\u0160tai keletas pavyzd\u017ei\u0173 kaip Power BI gali pad\u0117ti ma\u017emenin\u0117je prekyboje:<\/h2>\n

Apyvartumas<\/h3>\n

Steb\u0117kite apyvartumo rodiklius ir vertinkite tiek produkt\u0173 perkamumo efektyvum\u0105, tiek bendr\u0105 organizacijos ir pardavim\u0173 efektyvum\u0105. Dr\u0105siai \u017ei\u016br\u0117kite \u012f ateit\u012f remdamiesi patikimomis Power BI prognoz\u0117mis.<\/p>\n

Skirtingi duomen\u0173 \u0161altiniai<\/h3>\n

Kontroliuokite, tvarkykite ir susiekite tarpusavyje skirtingus procesus i\u0161 skirting\u0173 duomen\u0173 \u0161altini\u0173. Nuo \u0161iol visapusi\u0161k\u0105, centralizuot\u0105 ataskaitos vaizd\u0105 pasieksite tiesiai i\u0161 savo nar\u0161ykles lango. Tad kurkite i\u0161samias kasdienines, savaitines ir m\u0117nesines ataskaitas viename lange.<\/p>\n

Didelis duomen\u0173 kiekis<\/h3>\n

Lengvai integruokite did\u017eiulius BIG-DATA duomen\u0173 kiekius su Power BI sistema. Nesunkiai apdorokite trilijonus eilu\u010di\u0173 ir petabaitus duomen\u0173, su kuriais nesusidorot\u0173 dauguma kit\u0173 platform\u0173. Atskleiskite BIG-DATA gali\u0105 \u2013 gaukite tikslesnes prognozes ir geresnius sprendimus neribotu mastu.<\/p>\n

Preki\u0173 lentynose MIN\/MAX analiz\u0117<\/h3>\n

Automatizuokite atsarg\u0173 papildym\u0105 analizuojant preki\u0173 liku\u010dius lentynose. Generuokite u\u017esakymus priart\u0117jus prie MIN ribos ir realiu laiku steb\u0117kite ar nevir\u0161ijate MAX ribos. Nuo \u0161iol joki\u0173 \u201eOut of Stock<\/em>\u201c ir perteklinio preki\u0173 u\u017esakymo.<\/p>\n

Sezoni\u0161kumas<\/h3>\n

Dirbtinio intelekto pagalba nustatykite sezonin\u012f indeks\u0105 – taip gaukite patikimas pardavim\u0173 prognozes \u012fvertinant sezoni\u0161kum\u0105. B\u016bkite pasiruo\u0161\u0119 i\u0161augusiai preki\u0173 paklausai u\u017esisakydami papildomus sezonini\u0173 preki\u0173 kiekius.<\/p>\n

Prekybos ta\u0161k\u0173 lankomumas<\/h3>\n

Tiksliai \u017einokite santyk\u012f tarp prekybos ta\u0161ko lankytoj\u0173 skai\u010diaus ir apsipirkusi\u0173 \u017emoni\u0173 skai\u010diaus. \u012evertinkite vykstan\u010di\u0173 akcij\u0173 efektyvum\u0105 bei lankytoj\u0173 reakcij\u0105 \u012f asortimento ar i\u0161d\u0117stymo poky\u010dius.<\/p>\n

Rinkodaros efektyvumas<\/h3>\n

Prisijunkite prie \u0161imt\u0173 duomen\u0173 \u0161altini\u0173 ir lengvai steb\u0117kite tiesiogin\u0117s ir skaitmenin\u0117s reklamos efektyvum\u0105. Vienoje vietoje matykite reklamos kampanij\u0173 rodiklius i\u0161 Facebook, Twitter, Google ir kt. \u0161altini\u0173. Vertinkite klient\u0173 lojalum\u0105 analizuodami Klient\u0173 Rekomendavimo Indeks\u0105 (angl. Net Promoter Score, NET).<\/p>\n

Preki\u0173 nura\u0161ymo efektyvumas<\/h3>\n

Analizuokite duomenis apie pasenusias arba sugadintas prekes, j\u0173 grupes ir gaukite \u012f\u017evalg\u0173 apie tuos darbuotojus, kurie nura\u0161o toki\u0173 preki\u0173 daugiausia. Tur\u0117dami objektyvi\u0105 informacij\u0105, efektyvinkite derybas su tiek\u0117jais d\u0117l nura\u0161yt\u0173 preki\u0173 kompensacij\u0173.<\/p>\n

Sal\u0117s darbuotoj\u0173 darbo efektyvumas.<\/h3>\n

Steb\u0117kite pardavim\u0173 rezultatus ir tiksliai vertinkite kiekvieno darbuotojo efektyvum\u0105. Paruo\u0161kite produkt\u0173 pardavim\u0173 plan\u0105, nustatykite pagr\u012fstus komand\u0173, padalini\u0173 ir atskir\u0173 darbuotoj\u0173 KPI. Galiausiai, atlikite padalinio, darbuotojo ar laikotarpio plano-fakto analizes, tur\u0117dami objektyvius vertinimus. Kolektyvo vieningai ir darniai kult\u016brai sukurti, \u012fgalinkite sveik\u0105 konkurencij\u0105 panaudodami \u201cgamification\u201d metodus.<\/p>\n

https:\/\/www.youtube.com\/watch?time_continue=1&v=_OOyJfszJXY&feature=emb_logo&ab_channel=MicrosoftPowerBI<\/p>\n

Tobulas \u012frankis ma\u017emeninei prekybai yra \u010dia!<\/h2>\n

U\u017etikrinkite savo skland\u0173 verslo veikim\u0105 ir patik\u0117kite sud\u0117ting\u0173 duomen\u0173 apdorojim\u0105 Power BI analitiniam \u012frankiui. Begal\u0119 skirting\u0173 ataskait\u0173 pakeiskite viena centralizuota, pasiekiama tiesiai i\u0161 J\u016bs\u0173 nar\u0161ykl\u0117s lango. Numatykite galimas rizikas ir \u017eaibi\u0161kai reaguokite \u012f nenusp\u0117jamus poky\u010dius.<\/p>\n

GO-ERP <\/a>yra patyr\u0119s Microsoft Dynamics 365 verslo aplikacij\u0173 dieg\u0117jas. Turime \u012fg\u016bd\u017eius ir i\u0161teklius vykdyti \u012fvairios apimties projektus Lietuvoje, Europoje ir pasaulyje. \u017dinome, kaip u\u017etikrinti skland\u0173 ir efektyv\u0173 ma\u017emenin\u0117s prekybos valdym\u0105. Puikiai valdome BIG-DATA, Omnichannel bei i\u0161manome el. prekybos subtilumus.<\/p>\n

Susisiekite su mumis<\/a> ir mes ne tik pasi\u016blysime geriausiai tinkant\u012f J\u016bs\u0173 verslui sprendim\u0105, pasir\u016bpinsime Power BI integracija su \u0161iuo metu J\u016bs\u0173 naudojamomis sistemomis, bet ir \u012fgalinsime J\u016bs\u0173 vadov\u0173 komand\u0105 patiems r\u016bpintis savo skyri\u0173 duomen\u0173 analitika.<\/p>\n","protected":false},"excerpt":{"rendered":"

Klientas visada teisus. Tai pirmoji ma\u017emenin\u0117s prekybos taisykl\u0117, tiesa? Ta\u010diau kaip \u017einoti ko nori j\u016bs\u0173 klientas, dar prie\u0161 jam apie tai pagalvojus? Juk klient\u0173 ir rinkos poreikiai bei tendencijos nuolat kinta. Negana to, prekyboje yra begale kit\u0173 sri\u010di\u0173, kurios reikalauja nuolatin\u0117s kontrol\u0117s ir analiz\u0117s: klient\u0173 pasitenkinimas, prekybinio ploto efektyvumas, gr\u0105\u017einimo politika, atsarg\u0173 valdymas, rinkodaros efektyvumas… […]<\/p>\n","protected":false},"author":2,"featured_media":10248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40,174],"tags":[],"class_list":["post-10271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamics-365-lt","category-power-bi-lt"],"yoast_head":"\nMa\u017emenin\u0117s prekybos industrija kei\u010diasi | Power BI ma\u017emeninei prekybai | Naujienos | GO-ERP<\/title>\n<meta name=\"description\" content=\"Duomenimis pagr\u012fstos ma\u017emenin\u0117s prekybos \u012f\u017evalgos ir ataskaitos, pasiekiamos tiesiai i\u0161 nar\u0161ykl\u0117s lango. 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