{"id":36910,"date":"2024-04-03T15:57:56","date_gmt":"2024-04-03T12:57:56","guid":{"rendered":"https:\/\/go-erp.eu\/2024\/04\/03\/kas-yra-crm-praktinis-vadovas\/"},"modified":"2026-05-10T21:30:04","modified_gmt":"2026-05-10T18:30:04","slug":"kas-yra-crm-praktinis-vadovas","status":"publish","type":"post","link":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/","title":{"rendered":"Kas yra CRM programa ir kam ji naudojama?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36910\" class=\"elementor elementor-36910 elementor-36099\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ee9c0f7 e-flex e-con-boxed e-con e-parent\" data-id=\"ee9c0f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f4dca elementor-widget elementor-widget-text-editor\" data-id=\"41f4dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM, dar kitaip \u017einoma kaip ry\u0161i\u0173 su klientais valdymo sistema, tampa vis populiaresn\u0117s verslo valdymo srityje tiek Lietuvoje, tiek u\u017esienyje. Tai svarbus \u012frankis, leid\u017eiantis valdyti \u012fvairius procesus, tokius kaip rinkodara, pardavimai, klient\u0173 aptarnavimas tiek nuotoliniu b\u016bdu, tiek gyvai. CRM sistemos yra nepakei\u010diamas sprendimas verslui, kuriam svarbu pagerinti bendravim\u0105 su klientais, padidinti efektyvum\u0105 ir pelningum\u0105. \u0160iame straipsnyje ap\u017evelgsime, kas yra CRM, pagrindines sistemos funkcijas ir koki\u0105 ap\u010diuopiam\u0105 naud\u0105 jis gali suteikti j\u016bs\u0173 verslui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d594e93 e-flex e-con-boxed e-con e-parent\" data-id=\"d594e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4122534 elementor-widget elementor-widget-heading\" data-id=\"4122534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kas yra CRM sistema?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba80e21 elementor-widget elementor-widget-text-editor\" data-id=\"ba80e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM&nbsp; &#8211; tai sistema arba sistem\u0173 rinkinys, padedantis \u012fmon\u0117ms konsoliduoti, tvarkyti ir interpretuoti su klientais susijusius duomenis. \u0160i technologija leid\u017eia \u012fmon\u0117ms steb\u0117ti ir analizuoti kiekvien\u0105 s\u0105veik\u0105 ir s\u0105ly\u010dio ta\u0161k\u0105 kliento kelion\u0117je, \u012fskaitant informacij\u0105, gauta per el. formas, dalyvavim\u0105 rinkodaros kampanijose, klient\u0173 aptarnavimo s\u0105veikas ir pirkimo elgsen\u0105.<\/p>\n<p>Naudodamas&nbsp;<a href=\"https:\/\/go-erp.eu\/lt\/microsoft-dynamics-365-crm\/\" target=\"_blank\">CRM sistem\u0105<\/a>&nbsp;\u0161iems duomenims saugoti ir apdoroti, verslas gali geriau atsi\u017evelgti \u012f klient\u0173 poreikius, stiprinti santykius ir optimizuoti rinkodaros strategijas. CRM technologijos pla\u010diai taikomos \u012fvairiose pramon\u0117s \u0161akose, o nema\u017ea dalis \u012fmoni\u0173 pripa\u017e\u012fsta, kad jos daro didel\u0119 arba lemiam\u0105 \u012ftak\u0105 j\u0173 augimui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3a74b2d e-flex e-con-boxed e-con e-parent\" data-id=\"3a74b2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796467d elementor-widget elementor-widget-heading\" data-id=\"796467d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM sistem\u0173 tipai<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31506e elementor-widget elementor-widget-text-editor\" data-id=\"b31506e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Norint geriau suprasti CRM galimybes, svarbu \u017einoti, kad jos skirstomos \u012f kelis tipus:<\/p><h3>1. Operacin\u0117s CRM<\/h3><p>Skirtos kasdieniams procesams:<\/p><ul><li>pardavim\u0173 valdymui;<\/li><li>klient\u0173 aptarnavimui;<\/li><li>rinkodaros veikloms.<\/li><\/ul><h3>2. Analitin\u0117s CRM<\/h3><p>Orientuotos \u012f duomen\u0173 analiz\u0119:<\/p><ul><li>klient\u0173 segmentavim\u0105;<\/li><li>prognozavim\u0105;<\/li><li>elgsenos analiz\u0119.<\/li><\/ul><h3>3. Kolaboravimo CRM<\/h3><p>Padeda skirtingiems skyriams dirbti kartu:<\/p><ul><li>dalintis informacija;<\/li><li>koordinuoti veiksmus;<\/li><li>gerinti vidin\u0119 komunikacij\u0105.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-149cbc4 e-flex e-con-boxed e-con e-parent\" data-id=\"149cbc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5337d8d elementor-widget elementor-widget-heading\" data-id=\"5337d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pagrindin\u0117s CRM programos funkcijos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfb4a3 elementor-widget elementor-widget-text-editor\" data-id=\"4cfb4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM programos funkcionalumas yra labai platus ir pritaikomas \u012fvairioms verslo reikm\u0117ms. Tai modernus sprendimas, kuris ne tik centralizuoja duomenis, bet ir optimizuoja procesus. \u017demiau pateiksime svarbiausias CRM sistemos funkcijos:<\/p>\n<ol>\n<li><strong>Klient\u0173 duomen\u0173 valdymas<\/strong><br>Viena pagrindini\u0173 CRM sistemos funkcij\u0173 \u2013 tai galimyb\u0117 kaupti ir organizuoti informacij\u0105 apie klientus. Sistema leid\u017eia \u012fra\u0161yti tokius duomenis kaip vardas, pavard\u0117, kontaktai, gimtadieniai, pirkim\u0173 istorija ir net bendravimo istorija ir t.t. \u0160ie duomenys tampa lengvai prieinami, vienoje sistemoje, visiems komandos nariams, kurie gali juos panaudoti sprend\u017eiant klient\u0173 klausimus arba si\u016blant personalizuotus sprendimus. Taip pat duomenys gali b\u016bti automati\u0161kai atnaujinami per integracijas su kitomis sistemomis, pavyzd\u017eiui, el. pa\u0161to, socialini\u0173 tinkl\u0173 platformomis ar&nbsp;<a href=\"https:\/\/go-erp.eu\/lt\/verslo-analitika-power-bi\/\" target=\"_blank\">Power BI<\/a>&nbsp;ir kt.<\/li>\n<li><strong>Rinkodaros kampanij\u0173 valdymas ir automatizavimas<\/strong><br>CRM leid\u017eia planuoti, kurti ir vykdyti rinkodaros kampanijas efektyviau nei tradiciniai \u012frankiai. Sistema automatizuoja naujienlai\u0161ki\u0173 siuntim\u0105, segmentuoja auditorijas pagal interesus ar pirkim\u0173 istorij\u0105, analizuoja kampanij\u0173 rezultatus ir padeda realiuoju laiku koreguoti strategijas. Be el. pa\u0161to rinkodaros, CRM palaiko socialini\u0173 tinkl\u0173 kampanijas, telefonin\u0119 rinkodar\u0105, dinami\u0161kas reklamas bei rengini\u0173 organizavim\u0105. Integracijos su \u012fvairiais kanalais leid\u017eia kurti personalizuotas kampanijas, kurios stiprina klient\u0173 lojalum\u0105 ir skatina pardavimus.<\/li>\n<li><strong>Pardavim\u0173 proceso optimizavimas<\/strong><br>CRM sistemos padeda pardavim\u0173 komandai dirbti produktyviau ir efektyviau. Sistema stebi visas kliento kelion\u0117s stadijas \u2013 nuo pirmojo kontakto iki sandorio u\u017ebaigimo. Pardav\u0117jai gali lengvai per\u017ei\u016br\u0117ti, kokioje pardavimo ciklo vietoje \u0161iuo metu yra klientas, ir numatyti b\u016bsimus \u017eingsnius. Kai kurios CRM programos taip pat turi automatizuot\u0173 priminim\u0173 funkcij\u0105, kuri padeda komandos nariams laiku susisiekti su klientais arba sekti nustatytus terminus.<\/li>\n<li><strong>Klient\u0173 aptarnavimo valdymas<\/strong><br>Ry\u0161i\u0173 su klientais valdymo programos da\u017enai integruoja \u012frankius, skirtus klient\u0173 aptarnavimui. Sistema leid\u017eia greitai apdoroti klient\u0173 u\u017eklausas, priskirti jas atsakingiems darbuotojams ir sekti sprendimo eig\u0105. Pavyzd\u017eiui, jei klientas pateikia problem\u0105, ji \u012fra\u0161oma kaip bilietas, o atsakingas specialistas gauna vis\u0105 reikaling\u0105 informacij\u0105 ir gali i\u0161 karto prad\u0117ti sprendimo proces\u0105. Taip u\u017etikrinama, kad jokia u\u017eklausa neliks pamir\u0161ta, o klientai bus aptarnaujami kokybi\u0161kai.<\/li>\n<li><strong>Analiz\u0117 ir ataskait\u0173 generavimas<\/strong><br>Viena i\u0161 svarbiausi\u0173 funkcij\u0173 yra galimyb\u0117 analizuoti klient\u0173 elgsen\u0105, pardavim\u0173 duomenis ir komandos veiklos efektyvum\u0105. CRM programos generuoja i\u0161samias ataskaitas, kurios gali b\u016bti pritaikytos pagal \u012fmon\u0117s poreikius. Pavyzd\u017eiui, pardavim\u0173 ataskaita gali parodyti, kurie produktai yra populiariausi, kokie yra klient\u0173 pirkimo \u012fpro\u010diai arba kuriose pardavimo ciklo stadijose prarandama daugiausiai potenciali\u0173 klient\u0173. \u0160ie duomenys leid\u017eia priimti pagr\u012fstus sprendimus, kurie prisideda prie verslo augimo.<\/li>\n<li><strong>U\u017eduo\u010di\u0173 valdymas ir darbo proceso automatizavimas<\/strong><br>CRM sistemos da\u017enai turi \u012fdiegtus u\u017eduo\u010di\u0173 valdymo \u012frankius, kurie padeda komandoms organizuoti savo darbus. Automatiniai priminimai, u\u017eduo\u010di\u0173 delegavimas ir ai\u0161kios atsakomyb\u0117s u\u017etikrina, kad visi procesai vykt\u0173 skland\u017eiai ir niekas neb\u016bt\u0173 praleista. Pavyzd\u017eiui, CRM gali automati\u0161kai sukurti u\u017eduot\u012f pardavim\u0173 vadybininkui, kai klientas i\u0161rei\u0161kia susidom\u0117jim\u0105 tam tikru produktu.<\/li>\n<li><strong>Integracijos su kitomis sistemomis<\/strong><br>Dauguma \u0161iuolaikini\u0173 <a href=\"https:\/\/go-erp.eu\/lt\/erp-ir-crm-integracijos-privalumai\/\">CRM program\u0173 palaiko integracijas su kitomis verslo valdymo sistemomis<\/a>, tokiomis kaip el. pa\u0161to platformos, apskaitos programos, e. prekybos sprendimai ar socialini\u0173 tinkl\u0173 valdymo \u012frankiai. Tai leid\u017eia centralizuoti vis\u0105 verslo informacij\u0105 ir u\u017etikrinti skland\u0173 bendradarbiavim\u0105 tarp skirting\u0173 departament\u0173.<\/li>\n<li><strong>Mobilumas ir debes\u0173 technologijos<\/strong><br>Daugelis CRM program\u0173 si\u016blo mobilias aplikacijas ir prieig\u0105 prie duomen\u0173 debesyje. Tai leid\u017eia darbuotojams dirbti bet kur ir bet kada \u2013 jie gali patikrinti informacij\u0105 apie klient\u0105 net b\u016bdami kelion\u0117je arba per susitikim\u0105 su klientu. \u0160i funkcija ypa\u010d svarbi \u012fmon\u0117ms, kurios dirba dinami\u0161koje aplinkoje.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7416ea6 elementor-widget elementor-widget-image\" data-id=\"7416ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1.webp\" class=\"attachment-full size-full wp-image-44944\" alt=\"A business person working with sales data on a laptop\" srcset=\"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1.webp 2560w, https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1-300x200.webp 300w, https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1-1024x684.webp 1024w, https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1-768x513.webp 768w, https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1-1536x1025.webp 1536w, https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide-1-2048x1367.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f9fc8d e-flex e-con-boxed e-con e-parent\" data-id=\"1f9fc8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a6d64 elementor-widget elementor-widget-heading\" data-id=\"d7a6d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koki\u0105 naud\u0105 i\u0161 CRM sistemos gali gauti J\u016bs\u0173 verslas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bd4eb elementor-widget elementor-widget-text-editor\" data-id=\"d9bd4eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><strong>Geresni santykiai su klientais<\/strong><br \/>CRM suteikia galimyb\u0119 kaupti ir analizuoti informacij\u0105 apie klientus, leid\u017eian\u010di\u0105 u\u017etikrinti personalizuot\u0105 bendravim\u0105. Tai didina klient\u0173 pasitenkinim\u0105, lojalum\u0105 ir skatina ilgalaikius santykius.<\/p><\/li><li><p><strong>Efektyvi rinkodara<\/strong><br \/>CRM padeda tiksliau suprasti klient\u0173 poreikius, segmentuoti auditorij\u0105 pagal demografinius duomenis, pirkim\u0173 istorij\u0105 ar elgsen\u0105. Tai leid\u017eia kurti personalizuotas rinkodaros kampanijas, valdyti el. pa\u0161to rinkodar\u0105, socialini\u0173 tinkl\u0173 skelbimus, SMS \u017einutes ir net rengini\u0173 organizavim\u0105. Sistemos analiz\u0117 padeda koreguoti strategijas realiuoju laiku ir didinti kampanij\u0173 efektyvum\u0105.<\/p><\/li><li><p><strong>Padid\u0117j\u0119s pardavim\u0173 skai\u010dius<\/strong><br \/>CRM supaprastina pardavim\u0173 proces\u0105, leid\u017eia sekti potencialius klientus, analizuoti j\u0173 poreikius ir u\u017etikrinti skland\u017ei\u0105 komunikacij\u0105. Tai suma\u017eina sandori\u0173 praradimo tikimyb\u0119 ir padidina u\u017ebaigt\u0173 pardavim\u0173 skai\u010di\u0173.<\/p><\/li><li><p><strong>Geresnis klient\u0173 aptarnavimas<\/strong><br \/>Sistema u\u017etikrina greit\u0105 prieig\u0105 prie klient\u0173 informacijos, kas leid\u017eia efektyviau spr\u0119sti problemas ir u\u017etikrinti kokybi\u0161k\u0105 aptarnavim\u0105. Tai pagerina klient\u0173 patirt\u012f ir stiprina \u012fmon\u0117s reputacij\u0105.<\/p><\/li><li><p><strong>Trumpalaik\u0117 nauda<\/strong><br \/>Darbo procesai tampa efektyvesni, ma\u017e\u0117ja sandori\u0173 nutraukim\u0173 ir prarandam\u0173 klient\u0173, klaid\u0173 skai\u010dius. Komunikacija tampa sklandesn\u0117, labiau individualizuota, o komandos veikla \u2013 produktyvesn\u0117.<\/p><\/li><li><p><strong>Ilgalaik\u0117 nauda<\/strong><br \/>CRM leid\u017eia analizuoti klient\u0173 elges\u012f chronologi\u0161kai ir sezoni\u0161kai, segmentuoti klientus pagal j\u0173 perkam\u0105j\u0105 gali\u0105, pom\u0117gius ar demografinius rodiklius. Tai padeda priimti strategi\u0161kai pagr\u012fstus sprendimus, didinti pelningum\u0105 ir ilgainiui u\u017etikrinti verslo augim\u0105.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2dbde1f e-flex e-con-boxed e-con e-parent\" data-id=\"2dbde1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7065d5 elementor-widget elementor-widget-heading\" data-id=\"a7065d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tinkamo CRM pasirinkimas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1832f2 elementor-widget elementor-widget-text-editor\" data-id=\"e1832f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pasirinkti tinkam\u0105 CRM sistem\u0105 yra labai svarbus \u017eingsnis, nes tai tiesiogiai veikia verslo efektyvum\u0105 ir klient\u0173 valdymo proces\u0173 kokyb\u0119. Vis\u0173 pirma, svarbu \u012fvertinti savo \u012fmon\u0117s dyd\u012f ir veiklos pob\u016bd\u012f \u2013 <a href=\"https:\/\/go-erp.eu\/lt\/kodel-crm-sistema-yra-svarbus-irankis-smulkiam-ir-vidutiniam-verslui\/\">CRM integracija gali b\u016bti naudinga tiek smulkiam ar vidutiniam verslui<\/a>, tiek ir didel\u0117ms \u012fmon\u0117ms. CRM sistema turi b\u016bti pritaikyta j\u016bs\u0173 verslo poreikiams \u2013 nuo smulkiu versl\u0173 su ribotu darbuotoj\u0173 skai\u010diumi iki dideli\u0173 organizacij\u0173, kuriose valdomi sud\u0117tingi procesai.<\/p><p>Kitas aspektas \u2013 funkcionalumas. Sistema turi atitikti j\u016bs\u0173 verslo tikslus, nesvarbu, ar tai b\u016bt\u0173 pardavim\u0173 valdymas, rinkodaros automatizavimas, klient\u0173 aptarnavimo optimizavimas, ar kitos u\u017eduotys. Naudojimo patogumas taip pat yra itin svarbus kriterijus. CRM turi b\u016bti intuityvi ir lengvai suprantama, kad j\u016bs\u0173 komanda gal\u0117t\u0173 greitai j\u0105 \u012fsisavinti ir naudoti be dideli\u0173 trikd\u017ei\u0173.<\/p><p>Taip pat svarbu \u012fvertinti, kaip CRM sistema integruojasi su kitomis j\u016bs\u0173 naudojamomis technologijomis, tokiomis kaip apskaitos, rinkodaros ar e. prekybos platformos. Galiausiai, b\u016btina atsi\u017evelgti \u012f i\u0161laidas. Sistema turi atitikti j\u016bs\u0173 biud\u017eet\u0105, ta\u010diau kartu vert\u0117t\u0173 apsvarstyti papildomas i\u0161laidas, tokias kaip mokymai, licencijos ar pritaikymo darbai.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1d97249 e-flex e-con-boxed e-con e-parent\" data-id=\"1d97249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-207a0ec elementor-widget elementor-widget-heading\" data-id=\"207a0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apibendrinimas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72398ab elementor-widget elementor-widget-text-editor\" data-id=\"72398ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM programa yra nepakei\u010diama priemon\u0117 \u0161iuolaikiniam verslui. Ji ne tik padeda valdyti klient\u0173 duomenis ir ry\u0161ius, bet ir suteikia \u012frankius, reikalingus augimui bei konkurencingumo didinimui. Pavyzd\u017eiui, Forrester u\u017esakymu atliktame tyrime <a href=\"https:\/\/info.microsoft.com\/ww-landing-forrester-sales-TEI-promo-landing-page.html?lcid=en-us\" target=\"_blank\" rel=\"noopener\">The Total Economic Impact\u2122 Of Microsoft Dynamics 365 Sales\u00a0<\/a>nurodoma, kad CRM programos gali pad\u0117ti \u012fmon\u0117ms pasiekti 215 % investicij\u0173 gr\u0105\u017e\u0105 per trejus metus, atsipirkti per septynis m\u0117nesius ir 15 % padidinti pardav\u0117jo efektyvum\u0105 bendradarbiaujant su komandos nariais. Jei j\u016bs\u0173 \u012fmon\u0117 dar nenaudoja CRM sistemos, verta apsvarstyti \u0161ios technologijos \u012fdiegim\u0105 \u2013 ji gali tapti svarbia dalimi, padedan\u010dia pasiekti naujus verslo tikslus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CRM, dar kitaip \u017einoma kaip ry\u0161i\u0173 su klientais valdymo sistema, tampa vis populiaresn\u0117s verslo valdymo srityje tiek Lietuvoje, tiek u\u017esienyje. Tai svarbus \u012frankis, leid\u017eiantis valdyti \u012fvairius procesus, tokius kaip rinkodara, pardavimai, klient\u0173 aptarnavimas tiek nuotoliniu b\u016bdu, tiek gyvai. CRM sistemos yra nepakei\u010diamas sprendimas verslui, kuriam svarbu pagerinti bendravim\u0105 su klientais, padidinti efektyvum\u0105 ir pelningum\u0105. \u0160iame [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":44939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[141],"tags":[],"class_list":["post-36910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-lt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kas yra CRM programa ir kam ji naudojama? | GO-ERP<\/title>\n<meta name=\"description\" content=\"CRM - tai ry\u0161i\u0173 su klientais valdymo sistema, padedanti \u012fmon\u0117ms tvarkyti ir analizuoti duomenis, valdyti pardavimus, rinkodar\u0105 ir kitus procesus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas yra CRM programa ir kam ji naudojama?\" \/>\n<meta property=\"og:description\" content=\"CRM - tai ry\u0161i\u0173 su klientais valdymo sistema, padedanti \u012fmon\u0117ms tvarkyti ir analizuoti duomenis, valdyti pardavimus, rinkodar\u0105 ir kitus procesus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/\" \/>\n<meta property=\"og:site_name\" content=\"GO-ERP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/go-erp\/?lipi=urnlipaged_flagship3_search_srp_allgjzGk1MRYmJxbnVUFKSpA\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T12:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-10T18:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Simonas Balei\u0161is\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/\"},\"author\":{\"name\":\"Simonas Balei\u0161is\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#\\\/schema\\\/person\\\/6a9627c33545a6cf47672f836e4653f6\"},\"headline\":\"Kas yra CRM programa ir kam ji naudojama?\",\"datePublished\":\"2024-04-03T12:57:56+00:00\",\"dateModified\":\"2026-05-10T18:30:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/\"},\"wordCount\":1337,\"publisher\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/go-erp.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/What-is-CRM-A-Practical-Guide.webp\",\"articleSection\":[\"CRM\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/\",\"url\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/\",\"name\":\"Kas yra CRM programa ir kam ji naudojama? | GO-ERP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/go-erp.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/What-is-CRM-A-Practical-Guide.webp\",\"datePublished\":\"2024-04-03T12:57:56+00:00\",\"dateModified\":\"2026-05-10T18:30:04+00:00\",\"description\":\"CRM - tai ry\u0161i\u0173 su klientais valdymo sistema, padedanti \u012fmon\u0117ms tvarkyti ir analizuoti duomenis, valdyti pardavimus, rinkodar\u0105 ir kitus procesus\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/go-erp.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/What-is-CRM-A-Practical-Guide.webp\",\"contentUrl\":\"https:\\\/\\\/go-erp.eu\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/What-is-CRM-A-Practical-Guide.webp\",\"width\":2560,\"height\":1707,\"caption\":\"Hands arranging white clay letters to make a word CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/kas-yra-crm-praktinis-vadovas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/microsoft-partner-for-your-digital-transformation\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kas yra CRM programa ir kam ji naudojama?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/\",\"name\":\"GO-ERP\",\"description\":\"Trusted Microsoft Solution Partner GO-ERP\",\"publisher\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#organization\",\"name\":\"GO-ERP\",\"url\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/go-erp.eu\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/go-erp.eu\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo.png\",\"width\":167,\"height\":64,\"caption\":\"GO-ERP\"},\"image\":{\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/go-erp\\\/?lipi=urnlipaged_flagship3_search_srp_allgjzGk1MRYmJxbnVUFKSpA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/#\\\/schema\\\/person\\\/6a9627c33545a6cf47672f836e4653f6\",\"name\":\"Simonas Balei\u0161is\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a15a93d2dfb89cbb5287f6c8aa09de2d6f610b33a1210cd2fda98e779636719?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a15a93d2dfb89cbb5287f6c8aa09de2d6f610b33a1210cd2fda98e779636719?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a15a93d2dfb89cbb5287f6c8aa09de2d6f610b33a1210cd2fda98e779636719?s=96&d=mm&r=g\",\"caption\":\"Simonas Balei\u0161is\"},\"url\":\"https:\\\/\\\/go-erp.eu\\\/lt\\\/author\\\/simonas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kas yra CRM programa ir kam ji naudojama? | GO-ERP","description":"CRM - tai ry\u0161i\u0173 su klientais valdymo sistema, padedanti \u012fmon\u0117ms tvarkyti ir analizuoti duomenis, valdyti pardavimus, rinkodar\u0105 ir kitus procesus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/","og_locale":"lt_LT","og_type":"article","og_title":"Kas yra CRM programa ir kam ji naudojama?","og_description":"CRM - tai ry\u0161i\u0173 su klientais valdymo sistema, padedanti \u012fmon\u0117ms tvarkyti ir analizuoti duomenis, valdyti pardavimus, rinkodar\u0105 ir kitus procesus","og_url":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/","og_site_name":"GO-ERP","article_publisher":"https:\/\/www.linkedin.com\/company\/go-erp\/?lipi=urnlipaged_flagship3_search_srp_allgjzGk1MRYmJxbnVUFKSpA","article_published_time":"2024-04-03T12:57:56+00:00","article_modified_time":"2026-05-10T18:30:04+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide.webp","type":"image\/webp"}],"author":"Simonas Balei\u0161is","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#article","isPartOf":{"@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/"},"author":{"name":"Simonas Balei\u0161is","@id":"https:\/\/go-erp.eu\/lt\/#\/schema\/person\/6a9627c33545a6cf47672f836e4653f6"},"headline":"Kas yra CRM programa ir kam ji naudojama?","datePublished":"2024-04-03T12:57:56+00:00","dateModified":"2026-05-10T18:30:04+00:00","mainEntityOfPage":{"@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/"},"wordCount":1337,"publisher":{"@id":"https:\/\/go-erp.eu\/lt\/#organization"},"image":{"@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#primaryimage"},"thumbnailUrl":"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide.webp","articleSection":["CRM"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/","url":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/","name":"Kas yra CRM programa ir kam ji naudojama? | GO-ERP","isPartOf":{"@id":"https:\/\/go-erp.eu\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#primaryimage"},"image":{"@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#primaryimage"},"thumbnailUrl":"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide.webp","datePublished":"2024-04-03T12:57:56+00:00","dateModified":"2026-05-10T18:30:04+00:00","description":"CRM - tai ry\u0161i\u0173 su klientais valdymo sistema, padedanti \u012fmon\u0117ms tvarkyti ir analizuoti duomenis, valdyti pardavimus, rinkodar\u0105 ir kitus procesus","breadcrumb":{"@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#primaryimage","url":"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide.webp","contentUrl":"https:\/\/go-erp.eu\/wp-content\/uploads\/2024\/03\/What-is-CRM-A-Practical-Guide.webp","width":2560,"height":1707,"caption":"Hands arranging white clay letters to make a word CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/go-erp.eu\/lt\/kas-yra-crm-praktinis-vadovas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/go-erp.eu\/lt\/microsoft-partner-for-your-digital-transformation\/"},{"@type":"ListItem","position":2,"name":"Kas yra CRM programa ir kam ji naudojama?"}]},{"@type":"WebSite","@id":"https:\/\/go-erp.eu\/lt\/#website","url":"https:\/\/go-erp.eu\/lt\/","name":"GO-ERP","description":"Trusted Microsoft Solution Partner GO-ERP","publisher":{"@id":"https:\/\/go-erp.eu\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/go-erp.eu\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/go-erp.eu\/lt\/#organization","name":"GO-ERP","url":"https:\/\/go-erp.eu\/lt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/go-erp.eu\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/go-erp.eu\/wp-content\/uploads\/2019\/05\/logo.png","contentUrl":"https:\/\/go-erp.eu\/wp-content\/uploads\/2019\/05\/logo.png","width":167,"height":64,"caption":"GO-ERP"},"image":{"@id":"https:\/\/go-erp.eu\/lt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/go-erp\/?lipi=urnlipaged_flagship3_search_srp_allgjzGk1MRYmJxbnVUFKSpA"]},{"@type":"Person","@id":"https:\/\/go-erp.eu\/lt\/#\/schema\/person\/6a9627c33545a6cf47672f836e4653f6","name":"Simonas Balei\u0161is","image":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/secure.gravatar.com\/avatar\/0a15a93d2dfb89cbb5287f6c8aa09de2d6f610b33a1210cd2fda98e779636719?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a15a93d2dfb89cbb5287f6c8aa09de2d6f610b33a1210cd2fda98e779636719?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a15a93d2dfb89cbb5287f6c8aa09de2d6f610b33a1210cd2fda98e779636719?s=96&d=mm&r=g","caption":"Simonas Balei\u0161is"},"url":"https:\/\/go-erp.eu\/lt\/author\/simonas\/"}]}},"_links":{"self":[{"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/posts\/36910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/comments?post=36910"}],"version-history":[{"count":0,"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/posts\/36910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/media\/44939"}],"wp:attachment":[{"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/media?parent=36910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/categories?post=36910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/go-erp.eu\/lt\/wp-json\/wp\/v2\/tags?post=36910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}