In sales, every minute spent on admin is a minute not spent progressing deals. When Dynamics 365 CRM reduces admin and improves data quality, sellers move faster from lead to close.
GO-SalesAssist is an add-on for Dynamics 365 Sales that speeds up data entry, improves data accuracy, and supports sales productivity by automating follow-up workflows.
Automation That Removes CRM Admin
GO-SalesAssist combines practical CRM automation features designed to reduce manual work and improve consistency in Dynamics 365 CRM.
One feature is address autocomplete using Google-powered lookup to speed up account and contact creation. Type a few characters and the system suggests the correct company and address details, reducing manual entry and rework. This reduces manual data entry, improves data accuracy, and helps teams spend more time on selling and customer follow-up.
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Faster Prospecting Inside Dynamics 365
Sales teams perform best when they can find relevant prospects quickly and consistently. GO-SalesAssist includes a lead scout tool that helps users find potential prospects using keyword-based search criteria. By entering keywords and filters, the tool returns a shortlist of potential companies to research—reducing time spent manually searching and compiling targets.
Improve Data Accuracy and Reduce Validation Risk
GO-SalesAssist includes VAT number validation for organisations trading with EU entities, helping teams reduce data-entry errors. The tool validates VAT numbers against the EU VIES service directly from Dynamics 365, so users can check details without leaving the CRM. This improves data consistency and reduces downstream issues in invoicing, reporting, and customer records.
Automated Follow-Ups That Keep Deals Moving
Follow-up Activity Automation helps sales reps create next-step activities faster and more consistently. Reps can schedule the next step without switching screens, reducing friction during daily sales workflows. When an activity is completed, key fields can be carried forward into the next activity to maintain context and reduce duplicate typing—supporting sales automation without extra clicks.
Standardised Country Data for Cleaner Records
Country Lookup standardises country selection to improve record quality and reporting consistency. Users select countries from a controlled list, reducing inconsistencies that break reporting and segmentation. Where configured, integrations can auto-populate country fields to reduce errors and speed up record creation.
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The result: less CRM friction, cleaner data, faster execution
For sales leaders who want less CRM admin and cleaner data, GO-SalesAssist helps teams work faster inside Dynamics 365. With the right automation and data-quality controls, teams reduce manual work, improve CRM reliability, and execute more consistently in Dynamics 365 CRM.
If you want to see how GO-SalesAssist fits your Dynamics 365 setup, request a walkthrough and we’ll show the highest-impact workflows for your team.
Read more about GO-SalesAssist here and request a demo.



