Project duration
Concurrent Users

The Client:

Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing, and distribution of problem-solving audio equipment. Today, Audio-Technica has more than 500 employees and sales of USD300M worldwide. It is a global leader in its field, committed to providing superior performance and exceptional value for customers around the world.

The solution: Full Microsoft Dynamics 365 Cloud Platform

Project summary

The purpose of this project was to migrate Audio-Technica’s existing implementation of Microsoft Dynamics AX 2012 R3 into Dynamics 365 Cloud Platform. A “re-implementation” approach was chosen, rather than a technical upgrade. Effective partnership and smooth implementation gave exceptionally good result and business benefits.

During the project, AX 2012 was replaced and migrated into full D365 Cloud environment, including EDI Solutions, Docentric, Magento B2C Platform, Integration with multiple shipping carriers, Power BI reporting, custom data entities, integration with EU and UK banks.

Main goals

  • Simplify and remove AX 2012 customisations wherever possible:  > 50% reduced
  • Remaining customisations and integrations re-designed for new technical architecture and cloud
  • Opportunity to clean up the data – leave old master records and transactions behind
  • Process change and simultaneous implementation of new functionality

The results

  • Replacing fully on premise environment for AX 2012 with fully cloud environment for D365
  • Automated ATP order re-promising overnight in batch to identify and bring sales forward if supply situation has improved
  • ATP by stock status to facilitate inventory allocations for key partners inside the core product
  • Credit management enhancements permitting part orders to ship if in line with fulfilment policy and sufficient credit available for the lines being processed
  • Channel discount enhancement permitting simplified maintenance of trade agreements across multiple product brands
  • Customer price list generation and distribution using flexible  pre-press PDF format based on Excel templates with logos, pagination, fonts etc.

    Innovative customisation helped the company deliver real business value and increase sales with new D365 features in place.

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